Pricing decisions have exponential impacts on profits, yet seat-of-the-pants methods (e.g. historical, competitive, markup) tend to dominate actual practices. Superior perceived value enables value selling, value negotiations, and sustainable high-profit streams. In this seminar you will learn how to: *Understand what customers value. *Use value maps to determine pricing models. *Integrate non-monetary factors in value assessment. *Replace industry pricing, product/market pricing, and transaction pricing with a customer value pricing strategy. *Convert price negotiations into value negotiations. *Decommodotize products and garner increased prices. Friday, September 23, 2011, 9 a.m. - 3 p.m., at University of Phoenix, 3590 N 1st St, San Jose, CA. $685/attendee. (THREE=30% Discount Code for 3+ attendees from same company. VALUE=20% Discount Code for 2+ seminars/attendee.) |